Antonio Gardoni

“C”, a new concept jewellery shop, is almost ready to open its doors, located in the new exclusive shopping area “ShinKong Place” in Beijing.

“C” presents important precious creations mixing the shapes and language of the oriental tradition with a new contemporary and international fresh touch.

The almost alchemical project for the space shows the transformation of the materials (different steps of traditional lacquering) and combines the attention to the details with luxury trough the use of many different materials (wood, marble, silk, glass…).

The space is divided in a main display area and a separate special room dedicated to the most demanding and exclusive clients, making the experience precious and unique guiding the client in a magic world made of pure, evocative beauty.

Getting ready, leaving for a trip, taking a pause and restart are the themes that inspired the communication for the upcoming new TREMP collection (autumn-winter 2010). Waiting feelings out of time, hints of northern winds and moody memories penetrate the images for a collection on movement between present and future.

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The “Mordilatte” project touches in a complete way every single discipline managed in the Studio, from marketing strategies to the design of spaces, trough the integrated graphic communication.

The Idea behind “Mordilatte” is based on the concepts of Sweet and Good in an unobtrusive soft way, linked to the ice-cream tradition and to the spaces of our childhood.

The location of “Mordilatte” is a portion of an old small Church located in the old area of the city center of Florence, large openings on street and a traditional brick arch inside are the peculiarities of the space.

The project’s language mixes traditional, almost antique elements like the old oak wood (obtained from old wood beams), the small tiles like in the neighborhood milk shops and the domestic, familiar refrigerators.

A large suspended ceiling connect the space turning upside-down the usual ceramic clad surfaces and becomes the support for technical services and lighting. The long display counter is covered with recycled wood and diamond shaped blue tiles. The back counter wall supports a series of recycled refrigerator’s doors that are used to display and communicate the organic ingredients, the idea of handmade ice-cream and the freshness of the product.

In the corner dedicated to crushed ice drinks the covering made with playing cards recalls the traditional bar games and becomes a decorative pattern. A long and narrow wood framed window shows the inside of the preparation workshop where is possible to see the preparation of the ice-cream in order to demonstrate the healthy and natural principles of the whole productive cycle.

The branding and the whole graphic language is inspired in a light way to the dietary and childish world adding personality to the space itself through its heterogeneous expedients, the communication becomes in this way an integrated part of the physical space.

Temporary store, Franciacorta outlet

“Nothing is lost, nothing is created, everything is transformed.”

The project’s brief was to create a temporary store aimed to guest different typologies of products on a rotation base, in a way the purpose was to sell everything: clothes, accessories, home decoration, guitars, hats, books…The project’s location was a large empty space in a outlet village on the skirting board of Brescia.

How to display the possible products without knowing their characteristics and identity was the main issue to be resolved and the whole final projects it’s deeply shaped by this problem.

The absence of product’s identity is transformed in a floor to ceiling surface painted in a common grey colour revealing trough many different opening systems a yellow pop interior.

Door’s hinges, sliding guides, pivoting systems, counterweighted panel, accordion doors, roller blinds and drawers are only few of the tricks used to transform grey into light to reveal countless and flexible display opportunities.

The introduction of video and led panels is done to support the continuously changeable in-store communication, together with a series of fluorescent tubes that can be switched on and off to create writing.

A series of trolleys with different dimensions and possible accessories (hanging tubes / shelves) can be used to occupy the central space and when not in use they can be stored in the small back stockroom.

Outside a large movie-screen signage is the support to inform about the temporary hosted commercial activity and in a side window a board with re-positionable numbers becomes the “countdown” for the days missing to the closedown.

“Goods” is a project that plays with common, almost banal elements and with the typical stereotypes of the retail’s world, creating a precarious and slightly disturbing space.

Frame Magazine – review

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A “TEMPORARY STORE” created to host a turnover of different commercial activities. The aseptic neutrality of the grey colour meets flashes of light in the yellow surfaces revealed trough the different opening mechanisms in order to modify in a virtually endless way the space and the display system.

Opening: January 2010

Beauty and wellness centers in franchisee.
Now open in TRADATE, commercial mall “La Fornace”, 120sqm of light, color and essential shapes.
From the encounter of the HQ products by Paglieri sell System and the QUICKBEAUTY centres a new concept of beauty centre is born.
Efficiency, quality and professionalism are the key words that shape this project from the physical space to the communication tools.

The spring/summer 2010 TREMP collection’s image plays with colours and absolute whiteness to create mediterranean warm moods. The art direction and communication are planned to deliver a light and coloured message distinctive of the new collection.

Powershop 2 provides a truly global overview of visionary retail spaces created by international designers, published by FRAME features 2 of our recent projects: GIGALOVE shop and TREMP outlet store.

Powershop 2 – Gigalove (PDF)

Powershop 2 TREMP (PDF)

Special packaging for the GIUSO jam, as part of the promotional communication tools created for this business firm.
Inside the cardboard box a wood shaped plate keeps the glass jar in place and turns into a scoop to taste the product