Project created for a leader company of semi-finished ingredients dedicated to hand-made ice-cream shops.
The theme based on the quality of the content-ice-cream is communicated in a unusual way trough the design of innovative containers (cups) to be used to enhance the consumer’s experience promoting the separation of the different flavours and the ice-cream consume instead of lunch.
The combination between content and container becomes the main idea behind the advertising press campaign revolutionizing the product’s field and reinforcing the brand’s company policy.
