22-26 January – Rimini – Italy
SIGEP – International exhibition artisan production of gelato, pastry, confectionery and bakery
The new GIUSO’s fair booth occupies an area of over 400 square meters, its concept and construction was created to underline and dedicate specific spaces to different product’s ranges individually framed.
The fair booth appears fragmented and it’s arranged by autonomous elements creating, in this way, a sort of landscape that opens up and communicates toward the central “piazza”, heart of the exchange and interaction.
A fair booth created in counter tendency to the “monolithic” languages generally used to express the company’s power and size, a fair booth conceived as a permeable structure understanding the complexities of the contemporary as a relationship’s system.